Interactive Tools
O2O Measurement Tools
Five tools for calculating, planning, and auditing your omnichannel measurement setup. All run in the browser — no sign-up required.
Estimate your store visits, O2O ROAS, and cost-per-offline-visit from campaign inputs. All calculations run locally — no data is sent anywhere.
Total impressions across campaigns targeting your stores
% of clicks that result in a store visit. Use 3.4% as a baseline if unknown.
Answer three questions to receive a prioritised omnichannel tactics list for your specific sector, goal, and maturity stage.
Select your active touchpoints to generate a stage-by-stage map of your customer journey with key measurement metrics for each stage.
Select your model type, channel scope, and conversion window to generate a structured attribution specification with a description of what each setting does.
A 20-point audit of your current omnichannel measurement capability. Check what's in place and get a score with priority gaps.