Services
Consulting & Advisory
Applied work on O2O measurement infrastructure, attribution design, and local campaign strategy — from the people who write the analytical content on this site.
A structured audit of your current omnichannel measurement setup — from conversion tracking configuration to attribution model selection to reporting gaps. Delivered as a prioritised action plan with specific configuration recommendations.
2–3 weeksDesign and specification of a custom attribution model for your channel mix, purchase cycle, and available data infrastructure. Includes the conversion window, model type rationale, and implementation brief for your analytics team.
3–4 weeksStrategy and measurement planning for local campaigns targeting in-store outcomes — including channel mix recommendation, location targeting approach, and a KPI framework tied to offline metrics rather than digital proxies.
2–3 weeksWho this is for
These services are appropriate for mid-market retailers (5–50 locations) and local business operators who are running digital campaigns but lack a clear measurement architecture connecting those campaigns to offline outcomes. We don't work with ad agencies as a production resource — engagements are with the marketing team directly.
We respond to all enquiries within 2 business days.