Data-led analysis for omnichannel practitioners
Research, benchmarks, and analytical pieces on how digital marketing drives measurable offline outcomes.
Recent Analysis
Methodological breakdown of how Google models store visit attribution and what reliability to expect from different campaign types.
Analysis of 340 retail locations linking GBP completeness scores with weekly in-store visit data over 12 months.
A practical guide to connecting email campaign events to offline store visits and POS transactions using Klaviyo's retail attribution features.
Archive
Reliability and methodology behind Google's store visit modeling across Search, Display, and YouTube campaigns.
12-month analysis of 340 locations — which GBP signals actually correlate with in-store visits.
Connecting Klaviyo email events to offline store visits and POS transactions.
Median visit rates, in-store conversion rates, and blended ROAS across six retail categories.
How mid-market retailers create working attribution models using existing tools.
Designing geo-based holdout experiments that reliably measure incremental lift from digital campaigns.