Frequently Asked Questions

O2O Blog is an independent analytical resource covering online-to-offline measurement for retail and local business. It publishes benchmark data, measurement frameworks, and interactive tools for marketers working on omnichannel campaigns. It is not affiliated with any ad platform, analytics vendor, or agency.

The main contributors are Marcus Fielding (attribution and measurement) and Yuna Park (local commerce and retail technology). Both have direct experience in retail analytics and local marketing. Full contributor bios are on the About page.

No. O2O Blog is independent and not affiliated with any ad platform, analytics software provider, or agency. When platform features or products are discussed, that is disclosed in the piece, along with whether the coverage is based on direct testing or documentation review.

All benchmark data is derived from published industry research, platform transparency reports, or original analysis with stated methodology. Sources and publication dates are cited for every data point. Where data is aggregated across multiple sources, the methodology note explains how. We do not publish undisclosed "proprietary data."

The core benchmark tables are updated quarterly as new source data becomes available. Individual pieces carry a publication date; if a piece is updated to reflect new data, a revision note is added. The Signal Board on the homepage shows the last update date for each data point.

Yes, with attribution. If you use data published on O2O Blog in your own work, please cite the original source listed in our methodology notes — not O2O Blog as the source. We aggregate and present data; the primary sources deserve the attribution. Please also note our disclaimer that these are indicative benchmarks, not forecasts.

Yes. All five tools on O2O Blog are free to use and require no sign-up or account creation. They run entirely in your browser — no data from your inputs is transmitted or stored.

No. The tools provide estimates and directional guidance based on industry benchmarks and the inputs you enter. They are planning tools, not forecasting tools. Actual results depend on your specific market, measurement setup, campaign quality, and many other factors that cannot be modelled in a general-purpose calculator.

We work with a limited number of sponsors relevant to the omnichannel measurement space. All sponsored content — including referral links and sponsored mentions — is clearly labelled with a disclosure notice. We do not accept payment to alter editorial assessments or publish undisclosed promotional content.

Corrections are published with a note at the top of the relevant piece and an updated publication date. If you've spotted an error or a source that doesn't check out, please contact us at [email protected]. We treat corrections as a normal part of publishing data-heavy analytical work.